Are you a small business owner that doesn’t have an endless marketing budget or has plenty of time to spend doing marketing your self. However, you need to market your products or services if you want to remain competitive. But exactly what do you do to be successful?

Fortunately, there are different types of marketing strategies for small businesses in which small business owners can adapt to successfully market their businesses without spending much.

The strategies mentioned in this post will let you do lots more with a smaller budget because they provide a high ROI, no matter the industry your business is in.

Types of marketing strategies for small business

1. Search Engine Optimization (SEO)

Search engine optimization is one of the most important marketing strategies for small businesses. It is the process of optimizing your website structure and content to make it easier for search engines to read.

By making changes to your site and creating content that focuses on relevant keywords, you can easily rank higher on the search engine results page.

If you rank higher on Google, you will have more opportunities to drive new traffic to your website.

SEO is really important for small business because consumers that are searching for brands to buy from often use their phones to find nearby locations.

And by optimizing your site and content, you can increase your chances of appearing in the search results.

Your site should also be mobile responsive meaning that it can easily be accessed and navigated via a mobile device.

SEO is important but can be tricky especially if you don’t know anything about it or have an expert that knows how to optimize your site for search engines like Google.

Fortunately, SEO is something that can be outsourced easily to an SEO marketing agency.

The agency can help you enhance your search engine rankings while you focus on your business.

2. Content Marketing

Content marketing is also one of the best marketing strategies for small businesses.

It is the process of developing and publishing quality content that is relevant to your target audience and offers value to readers.

The key to creating great content marketing is to know what your target audience cares about, including their needs, desires, and greatest challenges.

Content marketing is a long term marketing strategy. You can use unique and quality content to improve your SEO.

Content marketing is also beneficial if you want to build trust with your audience, foster strong relationships with your leads and customers, and promote a positive brand image.

Before you begin content marketing, you will need to ensure that you have clearly defined your target audience and gather information about them.

Know about their location, challenges, likes, and dislikes, buying behaviors, and other information that is important.

Once you’ve gotten to know your target audience well, work on good content topics. You can start with your buyers with the greatest challenges.

What questions do your customers often ask? What do your consumers need to know before making a purchasing decision? You can use this to develop topics for the content which you can share on your blog and social media.

However, creating and publishing high-quality content on a regular basis isn’t easy.

It needs time and resources to make sure that your content is relevant, valuable, and high quality as your products or services are.

If you can’t write content on a regular basis, you can call in professionals to do the job for you.

3. CPA Marketing

CPA marketing is also called cost per action marketing and is a type of affiliate marketing model that pays the affiliate when an action is completed.

It is an excellent way to market your business and you can do this through a reputable CPA network like Adsterra.

Adsterra  is a CPA marketing company whose main objective is to help advertisers/businesses meet their goals.

Adsterra is a CPA network for small businesses and existing organization as it let small business owners run a campaign with as low as $0.01 per lead with just a minimum deposit of just $1.

It is the best platform to advertise your product or service because you spend less and get more conversion.

It is difficult to see this type of CPA network out there with such a low marketing budget.

So how does this platform works?

Advertisers can only pay when a specific action is taken. Until they get sales, downloads, signups, etc, you won’t pay a dime and your money remain in your wallet.

To learn more visit their website adsterra.com to sign up as an advertiser. Create an account, fund your ad wallet, create your first ads and set your budget.

They will help you promote your brand, grow your email lists, get sign-ups, and generate more sales for your product.

With your little budget, you can fuel your brand’s growth through Adbirt platform.

This model of marketing is now a new way to scale and spread your brand message while building a powerful relationship with other websites.

CPA marketing should be included in your strategic plans so that you can expand your site’s reach, feel a real business impact, and maintain a strong ROI.

4. Facebook Advertising

Facebook ads are inexpensive and effective ways to advertise to nearly any niche audience.

There is a good chance to reach your target audience on Facebook.

Facebook allows you to target a specific audience based on location, sex, interest, age, online behavior, and many more.

Creating Facebook ads is easy. All you need to have is a company business page. Then you will access the ad platform via Facebook Ads Manager.

Once your Facebook business page is set and has accessed to Facebook Ads Manager, there are some other steps you will need to take before you can start Facebook advertising.

• Choose your objective – Facebook will give you different objective options between the Awareness, Consideration, and Conversion phases of the buyer’s journey.
• Define your audience – Facebook lets you narrow your audience based on different demographic factors and also interests, behaviors, and connections.
• Set a budget – You can set a daily budget that offers a limit for what you can spend days or set a lifetime budget which shows the maximum you would like to spend for the lifetime of the ad campaign.
• Create your ad – Before you create a headline and ad copy, you will decide on which ad format to use. Also, make sure to include some compelling and professional photos and videos.
• Select an ad placement – You can place ads in multiple areas of Facebook.

5. Email Marketing

Email marketing is also one of the best and easiest marketing strategies for small businesses.

Some consumers won’t buy from your brand immediately they visit your site.

That’s why it is important to look for ways to keep in touch with these consumers after they leave.

Once you capture your visitor’s contact information, you can nurture leads and email marketing is the best strategy for lead nurturing.

Before you begin designing and implementing email marketing campaigns, you first of all need to find a way to capture your target buyer’s contact information.

The only way to do this is via a “lead magnet” which is a compelling offer that gives to website visitors in exchange for their email address.

It can be a special content asset like a webinar, an eBook, an invitation, or a special promotion.

The moment you have a list of email subscribers, you can start designing targeted campaigns that let you build authority and nurture relationships with leads and customers.

To get the best results, segment your email lists so that you can send more targeted content and offers to your subscribers.

There are different types of messaging you can provide to your email list. Most consumers prefer to get promotions and sales details via email.

You can as well, use email marketing to deliver targeted and valuable content like your eBooks, blog posts, infographics, and any other types of marketing content you have developed.

Email newsletters are also a good way to stay on top of your customers’ minds while letting them know about your latest promotions.

Other benefits of email marketing are:

• Global reach
• Low cost
• Easy to segment
• Easy to automate
• Easy to set up and run
• Easy to track and optimize
• Immediate communication

6. Social Media Marketing

It is very important to use social media channels to reach and engage with your target audience. The first step in creating a social media marketing strategy for your small business is by selecting the right channels.

Consider the social media platform your target audience uses most often as well as the social media channels that provides you with advantages that can help you reach and engage your audience.

Once you’ve had an idea of the social media channels you will be using to connect with your target audience, create content you will post on them.

It is also important to create and share other types of media on your pages from relevant third-party articles to branded photos and videos.

7. Google My Business (GMB)

One of the most powerful things you can do to your small business is to list your company for free on  Google My Business.

If you run a local business targeting local customers, Google  My Business is the most powerful strategy for you.

GMB combines all your different Google platforms into a single place including your Google + profile, Google Maps profile, Google reviews, Google Analytics, Google Insights, and many more.

Conclusion

These powerful and profitable types of marketing strategies for the small businesses above will help you build your brand in ways you didn’t even expect.

Having a small marketing budget doesn’t mean you can’t do well in your marketing plan.

With the tips above, you are sure to promote your brand and generate profits easily.